7.1. The Dorset Enhanced Partnership can be transformational with the right level of funding and the improvements will:
- deliver a step change in bus provision for current new bus users
- provide a high-quality alternative to car travel
Operators and the market
7.2. Market share based on the number of local bus services operated is dominated by both First Bus (37.5%) and Go-Ahead subsidiaries (34.7%). the table below outlines the current (2021) market share.
Table: Market Share by Number of Local Bus Services Operated in DC
Operator |
No Subsidy |
De-minimis |
With Subsidy |
Total |
Market Share %. Market share based on the total number of local bus services operated |
First (All) |
19 |
1 |
7 |
27 |
37.5 |
Go-South Coast |
16 |
0 |
9 |
25 |
34.7 |
South West Coaches |
3 |
0 |
5 |
8 |
11.1 |
Dorset CT |
0 |
0 |
5 |
5 |
6.9 |
Fromebus |
0 |
0 |
2 |
2 |
2.8 |
Stagecoach South West |
0 |
0 |
2 |
2 |
2.8 |
Yellowbuses |
2 |
0 |
0 |
2 |
2.8 |
Beaminster Town Council |
0 |
0 |
1 |
1 |
1.4 |
Total |
40 |
1 |
31 |
72 |
100 |
7.3. Market share can also be expressed by the proportion of weekly bus miles operated across Dorset on local bus service work, see table below . Through this, First Bus are dominant operating 58.21% of all local bus mileage
Table : Market Share by Local Bus Mileage Operated across DC
Operator |
Annual Miles |
% of Total |
First Bus (All) |
3,152,138 |
58.22 |
Go-South Coast |
1,844,136 |
34.06 |
South West Coaches |
373,058 |
6.89 |
Yellowbuses |
36,291 |
0.67 |
Stagecoach South West |
8,000 is the approximate figure provided by the Bus Operator |
0.15 |
Fromebus |
718 |
0.01 |
7.4. There is currently low-level competitive activity between operators on routes wholly operating within the Council area. Some competition occurs on cross-boundary services between Dorset and Somerset, and those operating to/from the BCP unitary authority area.
Local Bus Fleet
7.5 The total size of the local bus fleet across The Plan area is 120 vehicles (based on peak vehicle requirements) with an overall average age of 11 years.
7.6. First Bus operate a fleet 67 buses, predominantly transferred from other areas of the UK, with an average age of 11 years old. The remaining companies have a combined fleet of 53 buses with a more diverse mix of vehicle types, which have either operated from new or been bought second-hand. These also have an average age of 11 years old.
7.7. The local bus fleet across Dorset is of mid-level standard. Only two buses are one-year old or less and there are currently no zero emission vehicles (ZEVs) in operation across the council area. At present, 9% of buses meet the latest Euro VI diesel low emission standards with a further 52% meeting to Euro V standard. The table below summarises the key characteristics of the local bus fleet.
Table: Dorset Bus Fleet Characteristics
Key Metric |
Dorset Fleet Proportion % |
les than 3 years old |
2 |
less than 8 years old |
30 |
Euro 6 |
9 |
Euro 5 |
52 |
Euro 4 |
20 |
less than Euro 3 |
19 |
Upgraded |
0 |
Single deck |
66 |
Double decker |
34 |
Single door |
100 |
Dual door |
0 |
7.8. The following table shows the bus vehicle fleet by operator and indicates potential to green the fleet through retrofit upgrades to Euro V/VI for around 40% of the fleet.
Table: Dorset Bus Fleet Analysis by Local Bus Operator
Operator |
Fleet Total |
Ave. Age |
Euro VI |
Euro V |
Euro IV or less |
First Hampshire & Dorset |
67 |
11 |
6 |
39 |
22 |
Go-South Coast |
28 |
11 |
0 |
113 |
15 |
South West Coaches |
15 |
11 |
2 |
5 |
8 |
Yellowbuses |
4 |
9 |
3 |
0 |
1 |
Dorset CT |
5 |
10 |
0 |
5 |
0 |
Beaminster Bus |
1 |
13 |
0 |
0 |
1 |
Total |
120 |
11 |
11 |
62 |
47 |
Factors affecting the local bus market
7.9. There are several factors which are considered will affect, or have the potential to affect, the local bus market over the life of The Plan:
- population density of 152 people/km2 is one of the lowest in England
- a rural council with a highly dispersed population of 367,480 over 2,491km2
- many rural communities are within top 20% most deprived deciles for geographical access to essential services
- 84.5% of households have access to one or more cars (vs. 74% in England)
- Dorset has the 3rd lowest bus use per population in the South West region
- there has been a 20% decline in local bus patronage over the last 10 years
- 46% of local bus passenger journeys used concessionary travel passes
- 9km operate commercially for every 1km supported (England is 7:1)
- only 3% of commuter journeys across Dorset are made by bus (vs. 76% car)
- around 55% of local bus distance occurs between 9am and 4pm
- the top five performing routes carry 57% of all local bus passenger journeys
- Dorset’s aging population puts pressure on local service commercial viability
- average parking charges are low making bus travel financially unattractive
- a complex fares and ticketing system set against the low parking charges
- a requirement to continue to decarbonise and modernise the bus fleet
- a requirement for bus services to connect better with rail and coach modes
- a requirement for bus services to connect new housing and job opportunities
- the cost of transport being a barrier for young people in deprived communities and/or low paid jobs, particularly if seeking work or starting new employment
7.10. There are several primary and secondary towns situated across Dorset, mostly around the periphery of the council area surrounding a deeply rural heartland. These towns are generally well connected by the highway network (all A roads given Dorset has no Motorways) and provide an opportunity for a core local bus network to develop along key axes.
However, there is a notable influence of the BCP urban network on services within South East Dorset and the BCP hinterland towns relative to the more rural areas across the wider Dorset area.
7.11. The local rail network is somewhat limited and operates along the northern, western, and southern edges of the council area. The current local bus network could do more to provide regular and reliable connections to the rail stations across the Council area and which provide strategic links to locations across the South West and England.
7.12. Congestion levels are high in several town centres and this is forecast to increase over the lifetime of The Plan, justifying bus priority interventions planned in the BSIP.
Patronage
7.13. The number of bus trips in Dorset has been falling consistently over several years, from 10.0 million (2014/15) to 8.2 million (2018/19) and then 7.6 million (2019/20, when the Covid-19 pandemic started to influence travel.
7.14. On average, Dorset’s residents make fewer bus journeys per year (20.8) versus the South West average (38.9).
7.15. As an index, patronage in Dorset has fallen by c.26% over the last five years, at a notably faster rate of decline versus England, London, and the South West, despite enjoying a relatively stable commercial network. This suggests the local bus market in Dorset needs significant revitalisation.
7.16. The onset of the Covid-19 pandemic had an unprecedented impact on bus patronage and all other forms of transport as several restrictions on movement and social interaction were implemented by Government to protect public health.
7.17. Patronage has progressively improved as of September 2021 but nationally only sits at most 80% of normally observed levels based on local DfT data.
7.18. Continued uncertainty created by the Covid-19 pandemic is still affecting the industry and has seen longer term changes to former established patterns.
Across The Scheme area it is felt that local bus passengers will not return to pre-pandemic levels for another 12 to 18 months. As such, The Plan and The Scheme will take account of this and see actions to quickly attract former and new passengers back to ‘bus’.
Much of this will be dependent on future BSIP funding in addition to any further revenue support mechanisms put in place at a local or national level.
Where provided, however, these would provide a strong platform for achieving our shared ambitions for long-term sustainable growth through the Enhanced Partnership.
Network offering
7.19. Detailed analysis of the bus network across Dorset has been undertaken to understand:
- relative provision of bus services and levels of service (frequencies and spread of operation by day)
- accessibility to a range of destinations including town centres, health, education, employment, and essential services; and the provision and adequacy of passenger infrastructure
7.20. The core corridor bus network connects primary and secondary towns with direct bus links, albeit at low frequency levels. Across these corridors and other new alignments there is potential to grow passenger numbers where a strong bus offer is delivered.
7.21. Aligned to the Government’s ambition for bus priority schemes, there is a programme outlined to deliver targeted improvements to prioritise bus within main Dorset towns with a focus on two aspects:
- facilities to make it easier for buses to travel into and through these towns, which could by physical, for example junction improvements and the introduction of bus lanes, or digital, for example giving buses priority at traffic signals
- measures to improve passenger experience, for example improved waiting environments and real-time information underpinned by a Passenger Charter setting out expected standards of delivery
7.22. This investment package is a fundamental component of the BSIP, and further detail is included in The Scheme.
Availability of Travel planning and Passenger Information
7.23. An online survey (Summer 2021) sought to understand how both residents and visitors obtained their information on local bus services, see table below
Table : Public Search Types for Public Transport Information Sources
Information Source |
% of Residents |
% of Visitors |
Paper timetable |
21 |
46 |
Timetable at the bus stop |
32 |
61 |
Telephone enquiry |
6 |
9 |
Traveline SW |
14 |
22 |
Council website |
12 |
20 |
Bus company website |
61 |
70 |
Another website |
9 |
10 |
Google |
42 |
41 |
App on mobile phone or tablet |
27 |
25 |
Word of mouth |
15 |
12 |
Other source not listed |
3 |
1 |
7.24. These results demonstrate a clear gap between awareness/utilisation of the operator-specific websites and the journey planning functionality within Google (Maps) versus the Traveline SW and Dorset Council websites.
7.25. There is a good proportion of respondents who also continue to rely upon static information sources, particularly amongst visitors who were almost as reliant upon timetables posted at bus stops as they were on the operator-specific websites. Nearly half of visitors also consulted paper timetables.
7.26. Mobile apps use sits toward the lower end of the ranking, with a quarter of both cohorts referencing its use. Telephone enquiries came lowest of all the publicly available information sources.
7.27. Availability of comprehensive passenger information is provided through a wide mix of sources including online information, printed information (at stop or as a leaflet), and information dispensed by telephone enquiry service.
7.28. PlusBus is available at Weymouth (including Portland) whilst Bournemouth/Poole covers Ferndown and Wimborne Minster. Through ticketing is available from the National Rail network to destinations such as Bridport and Lyme Regis, but information is harder to find, and such products are not well publicised.
Brand identity
7.29. Once the core bus network has been revitalised and established, moves to examine the benefit of a more consistent network branding will be explored, building on and integrating with existing local identities.
7.30. A new ‘Dorset Travel’ portal, subject to funding, will be developed, placing public transport information across all modes in once location and link with an app for accessing real time information, bus ticket purchase, and live bookings and tickets for DRT.
This will set the foundation to moving Dorset towards a Mobility as a Service (MaaS) model in line with current thinking and best practice across England.
7.31. A Dorset bus information and branding strategy, subject to funding, will also review existing at-stop travel information levels, plan a phased rollout of RTI at major stops/stations and interchanges and the production of a Dorset-wide network map incorporating bus operators and rail routes as well as creating a consistent roadside experience for bus users.
The Passenger Experience and Priorities
7.32. To fully understand the key issues and priorities across Dorset, engagement activity has taken place with a large group of stakeholders and the public.
7.33. Three rounds of engagement workshops were held with four main groupings, defined as:
- all public transport (bus, coach, rail, community transport) providers
- Council representatives (Dorset Council Councillors, Town/Parish/District Councils, Dorset Council officers, and Neighbouring LTAs)
- local bus user and campaign groups
- business and other special interest groups (covering a range of user needs from key attractors to passenger generators such as FE Colleges, Local Businesses, equality and diversity groups, the youth sector, and support agencies)
7.34. An online survey captured the wider views of the public. The survey was live from Friday 30th July 2021 to Friday 27th August 2021 and returned 1,845 responses (96% were resident in Dorset).
7.35. All engagement activities provided the Council with a rich dataset encompassing a diverse range of views and issues to help inform the key priorities for the BSIP.
7.36. From the public online survey, only 29% of respondents were ‘very satisfied’ or satisfied’ with their local bus services. The top three issues preventing increased bus use were identified as ‘Service frequency’ (41%), ‘Buses not going to places people want them to go’ (14%) and the ‘Cost of fares’ (12%).
7.37. Regarding measures to encourage greater bus use, the top three all related to the previous barriers of buses not operating where/when were necessarily required – ‘Buses that run more often’ (67%), ‘Buses to more places’ (50%) followed by ‘Earlier morning/later evening buses’ (30%).
7.38. The top five priorities for stakeholders in the BSIP were ‘Cheaper/simplified fare structure’ (67%), ‘Additional bus routes (65%), ‘Higher frequency/enhanced weekend bus timetables’ (56%), ‘Better integration between buses and rail’ (28%) and ‘Improved bus stop infrastructure’ (28%).
7.39. The three top categories amongst the public were similar to the stakeholder views, with ‘Additional and clearer bus service information’ (9%) and both ‘Improved bus fleet’ plus ‘Routing through locations’ (8%, joint-fifth) making up the top five.
7.41. Following on from stage one and analysis of the quantitative and qualitative feedback, stage two sought to take a deep dive into the various priorities to steer the final direction of the BSIP.
The stakeholder groups were asked to give their views on each proposed improvement using a five-point Likert Scale, where 1 = ‘Not Important’ through to 5 = ‘Very Important’. Improvements were considered on their own merits and not be ranked in order of preference against other proposed attributes outlined.
7.42. The key points from the overall findings for each priority were:
- general support for a Youth Fare, extending the eligibility up to a maximum of 25 years old. In comparison, extending concessionary travel before 0930 was viewed less favourably. Having fewer ticket types and an associated reduction in overall costs was also found to be important
- there was consensus on having more urban and rural services by adopting feeder routes into a core network. However, opinions were divided regarding the use of DRT in urban areas plus more ‘Park & Ride’ options, both generally less favoured versus enhancing rural provision
- there is a preference for adopting a ‘hub and spoke’ feeder model with greater use of DRT in rural areas. The ability to book DRT services in real-time with an app was preferred over a telephone booking option with a wait time of up to 60 minutes found to be agreeable
- there is strong support for a core 0700-1900 network throughout the week coupled with a reduction in journey times to provide a fast and convenient bus service across the council area. Extending services until midnight during the weekdays was found to be more popular than at weekends
- there is high preference for better serving rail stations by bus and the provision of real-time information at rail stations, but less support for aligning bus timetables changes to the rail sector periods. Development of the mobility hub concept and improving active travel links to bus stops scored well whilst bike share schemes in towns were viewed as less important
- improvements to bus stops had the most divided opinions. Overall, there is a preference for better shelter conditions and environs, plus better accessibility and improved seating and lighting. Bike racks at key stops, QR codes and informal P&R locations were lower down the list
- there is strong support for improving all aspects of bus information, especially maps and timetables at bus stops, real-time displays, and on-bus announcements. Bringing all information onto a single web portal was generally popular but the provision of a Dorset-wide app divided opinions, indicating a ‘one size fits all’ approach won’t capture all relevant passenger markets
- the introduction of zero emission buses and use of (bio)diesel vehicles with latest engine standards were very popular proposals
- consultation on proposed network/service changes were very important, whilst requiring people to walk further to access higher frequency services was preferred to any rationalisation of the network to directly serve fewer locations
- additional routes and higher frequency/enhanced weekend timetables remain popular overall, clearly demonstrating a desire for more buses in general across the Dorset and beyond
7.43. In summary, cheaper, and simplified fares, additional routes, higher frequency and enhanced weekend services, better modal integration, clearer bus information, improved bus stops and vehicles remained the top priorities following stage two.
Bus Journey Speeds and Congestion Impact
7.44. Regarding average bus vehicle speeds, the Dorset network operates at a generally higher average speed across all road types. However, average speeds have gradually decreased in line with regional and national trends showing increases in car use. Dorset tracks the trend for rising car use across England very closely.
7.45. Data suggests bus speeds tend to drop in the peak periods and there is a progressive slowing between 0400 and 1800, consistent across all days. Average end-to-end journey times across the Dorset local bus network are typically under an hour.
However, journey times in the midweek inter-peak period as well as the inter-peak and PM peak periods on Sundays deviate from this by up to 16% due to traffic congestion and consequent delays which can have a sizeable impact on bus journey times at these times.
7.46. Using detailed data analysis, routes, and locations on each route where hot-spot delays occur can be identified. This allows the development of strategies described later in The Scheme regarding interventions that will reduce average journey times in line with BSIP targets and which are designed to maximise passenger benefit compared to the intervention outlay incurred.
7.47. However, whilst the overall performance of average journey time is within the tolerances of the -1/+5 minute ‘on-time’ window, local bus service schedules already have resilience built in to cater for known local delay hot-spots.
Furthermore, even with this built in resilience, up to 14% of analysed scheduled bus trips operate more than 5-minutes late. Both factors indicate that bus priority interventions may resolve lateness outside of the -1/+5 minute window and could allow average journey times to reduce further where some obsolete timetable resilience can be removed - allowing the network to further lower its average journey times progressively through the BSIP.