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Sponsor and advertise on a roundabout

Roundabout sponsorship in Dorset is perfect for businesses looking for cost-effective local advertising, and allows you to engage with an audience on the move.

It's a great way to reach Dorset's:

  • 18 million yearly visitors
  • 375,050 residents
  • 158,738 households
  • 19,995 businesses

Search for sponsorship opportunities

Find out what roundabouts are available to sponsor and get in touch with us.

Benefits of roundabout advertising

Advertising on Dorset's roundabouts offers you one of the most cost-effective ways to raise your company's profile and promote your business, whilst making a positive contribution to the County's landscape.

  • target your local audience, including residents and visitors
  • raise brand awareness
  • display your company logo and message in a strategically prominent location with year-round visibility
  • secure an exclusive presence on Dorset's highways, free from other advertisers
  • enhance your reputation by investing in socially responsible advertising
  • demonstrate your commitment to improving the local and wider community and contribute to an attractive environment


We'd recommend roundabout sponsorship in Dorset as a great way of raising brand awareness, and at Dorset Windows we find it provides good value for money. With the right roundabout, we're able to promote our brand as people travel around and be in the forefront of people's minds

Kath Pumfrey, Dorset Windows


Sponsorship packages start from £1800 per annum + VAT (equivalent to just £5 per day to reach an average audience of 16,000 daily motorists).

Prices include the annual sponsorship rate for all the signage panels on an individual roundabout; the manufacture and installation of the signage, and ongoing maintenance of the sponsored signage and roundabout.

Sponsorship rates are subject to an annual review and prices depend on location and traffic flow.

Roundabouts you can sponsor

We have approximately 70 roundabouts approved for sponsorship across Dorset, with current availability in Bere Regis, Corfe Mullen, Dorchester, Lytchett Minster, Wareham and Weymouth. For the latest availability list please contact our marketing team

Sponsored signage is typically placed opposite each access road to the roundabout and are made from the same high-quality materials used for formal highway signage.

Roundabout Sponsorship - Example Signage
Example of the signage layout and design

Contact us

The scheme only covers the roads the county council is responsible for, and does not include any of the roundabouts on the trunk roads running through the county (the A31 and the A35 from Bere Regis to the Devon border), which are the responsibility of the Highways Agency, who do not promote advertising on their network.

Roundabout sponsorship policy

The council's  roundabout sponsorship policy sets out the rationale behind the initiative, along with its aims and objectives.

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