Tourism signs (also known as brown signs) direct drivers to an attraction or facility along the most appropriate route. They are not there to advertise a business.
We manage brown tourism signs on all public roads in Dorset, except for trunk roads which are managed by Highways England.
Fees and charges
- stage 1: application - £315
- stage 2: supply of signs - at cost + 10% for administration
- stage 3: ongoing maintenance - all future maintenance costs will be met by the applicant. Quote to be provided on request to the highways sign shop
Details of how to arrange payment are indicated on the application form.
Apply for brown tourism signs
Read through these documents to understand more about the application process and check your business meets our criteria:
You'll need to refer to this information when you complete your application.